Need help deciding which Performance Blend is best for you?

The tables focus on various properties to help you make your choice.


Note: Quantities shown are grams per serving.

The Kick Ass Range
Protein Oats Creamy ChocPlant Berry PowerPlant Salted CaramelPrimal Coco ChocPrimal Vanilla ChaiKeto Collagen Salted CaramelKeto Protein Vanilla Shake
Serving Size60g serving36g serving40g serving35g serving35g serving18g serving35g serving
Try Me!
Highest Protein 24.8gHigh Protein 19.5gHigh Protein 20.4gMedium Protein 16.3gMedium Protein 15.9gModerate Protein 10.8gHigh Protein 20.9g
Highest Complex Carb Count 16gModerate Carbs 5gLow Carbs 3gLow Carbs 2gLow Carbs 3gLow Carbs 1gLow Carbs 2g
No Added Sugar – naturally occurring Low Sugar 2.7gLow Sugar 2.7gLow Sugar 0.7gLow Sugar 1.3gLow Sugar 1.6gLowest Sugar 0.1gLow Sugar 1.5g
*1 Billion Colony Forming Units (CFU) per servingDigestive Enzymes-Digestive Enzymes + Lactospore® ProbioticDigestive EnzymesDigestive EnzymesDigestive EnzymesDigestive Enzymes + Lactospore® Probiotic
BCAAs - 4.5gBCAAs - 4gHighest BCAAs - 5gBCAAs - 3.1gBCAAs - 3.3gBCAAs - 3.1gBCAAs - 4.5g
Moderate Fat - 4.5gModerate Fat - 2.1gModerate Fat - 4.8gHigh in Saturated Fat - 6.3g (MCT Oil + Coconut Milk)High in Saturated Fat - 6.1g (MCT Oil)High in Saturated Fat - 3g (MCT Oil)High in Saturated Fat - 5g (MCT Oil)
Energy Kj1437137314391746163717391737
Protein g41.4545146.745.560.160
Carbs g2614871064
Sugar g4.4723.74.70.64
Fat g7.461221.819.416.417
Saturated Fat g3.1121917.416.314
Dietary Fibre g6.7121411.312.45.75
Diet Suitability
Lacto-VegetarianVegan – Paleo – Naturally Gluten‑FreeVegan – Paleo – Naturally Gluten‑FreePaleo/Primal – Lacto-Vegetarian – Naturally Gluten‑FreePaleo/Primal – Lacto-Vegetarian – Naturally Gluten‑FreeKeto/Paleo – Naturally Gluten‑Free Insulin Re-setKeto/Paleo – Naturally Gluten‑Free Insulin Re-set
High Protein A favourite among bodybuilders, distance athletes and just about any fitness enthusiast, protein is used by the body to repair damaged muscle, bone, skin, teeth, hair, etc. Think of it as the mortar between the bricks. Without it, the entire structure of your body would collapse. Protein helps create an anabolic hormonal environment, which is good for muscle building and fat loss. SPORTS - any sport which puts your muscles to work - and which don't? - will benefit from the supplementation of this power macro. It's the one that kicks ass time and again.
Complex CarbohydratesSlow-release carbs are essential for maintaining energy over extended periods of time. Carbs are broken down to glycogen and supply energy to the muscles. Carbohydrates improve athletic performance by delaying fatigue and allowing an athlete to compete at higher levels for longer. Nutrients, such as fat or muscle protein, are utilised to provide energy. SPORTS - sustained energy required for running, swimming and other outdoor activities will benefit from complex carbohydrates.
Protein and Carb comboWhile carbohydrates supply the energy required to sustain sporting activity, proteins support muscle regeneration. This combination of macros – Protein + Carbs - is ideal for almost all sporting activities which require explosive strength as well as endurance. SPORTS – crossfit, medium distance runners, paddlers, cross-country runners.
High Fat, MCT Oils, Low CarbWhen you're doing low carb, or keto, the absence of carbs can be felt in your energy levels. To compensate for this, bioavailable fuel from fat is used to maintain the energy curve. Intermittent fasters have also been known to use fat as a source of energy until lunchtime. Athletes who have become insulin resistant are able to abstain from carbs to reset their tolerance. SPORTS - bodybuilders, anyone looking to utilise the slow-burning effect of higher fat content, without loading up on carbohydrates.
High Protein, High BCAABCAAs are helpful in supporting weight loss. Our plant protein contains leucine, isoleucine, and valine, to assist in muscle repair. If you're a vegan, or following a plant-based diet, and want to build muscle, this is the performance blend for you. Extremely low sugar and fat content make this blend ideal for athletes wishing to "eat lean".
Very low Carbs, low Sugar, CollagenCollagen is a highly sought after supplement with older athletes seeking support for aching joints. The added MCT oil lends a creamy texture, whilst ensuring this performance blend delivers optimal energy. Keto collagen provides sustained energy, the appropriate amount of protein, and helps with joint, skin hair and nail repair even as you push your body to do more.

Get The Facts

In a quest to develop a range of protein-rich supplements that do good and taste great, we embarked on a journey to understand how to pack in more by using less.

what kick ass stands for

We, being yours truly – avid researcher and product developer – and supporting experts, including formulators, dieticians, health practitioners, personal trainers, and a bevy of friends and assorted mavens who submitted themselves to a range of concoctions, some of which are best forgotten, until we were satisfied we were on to something that lived up to its name; something that does, in all respects, kick ass!

After two years of research, experimentation, wrong turns and multiple tastings, we are happy to share Kick Ass Performance Blends with you.
We won’t try to kid you that this is a ‘natural’ product – whatever that means. We know you know that packaged goods don’t grow on trees. Protein concentrates have to be processed to extract the maximum benefit from the protein portion; stevia leaf extract has to be, well, extracted; fruit and vegetable powders have to harvested, dried and milled to deliver their nutrients to you; probiotics have to round up the right strains of bacteria … you get the picture.

Nature provides the ingredients, but science and technology hone the benefits. Botanical extracts, digestive enzymes, probiotics, calorie-free stevia and delicate flavours all need a helping hand from lab boffins to bring you food products with an edge.

That doesn’t mean you can add whatever crap you feel like – and believe us, there is a lot of crap available out there. Quite the contrary. For example, when we could only find whey protein concentrates that used soy lecithin as an emulsifier, we kept searching until we found one that uses lecithin derived from sunflower: much less common, much less likely to contain GMOs, and with none of the drawbacks of soya.

We’ve put in a lot of effort to ensure we source only the best possible ingredients to deliver a quality product with no empty calories, no junk, and no compromise on taste. And definitely no cheap fillers lurking amongst the sexy stuff. Is this the perfect product? No, far from it. But it is honest.

- Eli Coelho

Similarly with the flavours, which account for a tiny percentage of the formulations, we’ve made sure they are free of any GMOs (many aren’t) or animal products. Every aspect counts.

We’ve tried to keep things as real as possible, with a short list of ingredients you can mostly pronounce. We’ve put in a lot of effort to ensure we source only the best possible ingredients to deliver a quality product with no empty calories, no junk, and no compromise on taste. And definitely no cheap fillers lurking amongst the sexy stuff.

Is this the perfect product? No, far from it. But it is honest. We’ll keep digging deep, using our restless energy to find even better ingredients at the right price point. We’ll keep sourcing new superfoods, evolving new formulas and fashioning new flavours to meet the changing needs of our customers. We’ll keep listening, adjusting and innovating to ensure Kick Ass Performance Blends deliver great value. And we’ll keep inspiring our fans to keep aspiring to their personal best.


We’ll let you into a dirty, little secret:

packaging is a necessary evil.

Plastic, especially, has become a big no-no. Plastic pollution is a very real problem, and our throw-away habits are clogging up the oceans and messing up the planet. This should be a concern for all of us, manufacturers and customers alike. But at this point, stand-up pouches still offer the best product protection, value for money and sheer convenience. And of course, they’re light and strong.

Unfortunately, ditching single-use plastic is not as simple as it seems, and other types of packaging are often not as ‘green’ as we may think. For example, did you know that recycled paper and cardboard have a higher carbon footprint than plastic bags?

We have investigated the growing array of compostable/biodegradable alternatives but remain unconvinced of their efficacy. The worst of them could be accused of greenwashing: take your money, make you feel like you’re doing your bit for the environment, but simply contribute to overflowing landfills, just like any other plastic. Whilst the best simply don’t work as well as they claim and cost a small fortune.

Viable alternatives will become available – sooner rather than later, we hope – and when they do Kick Ass will migrate to genuinely sustainable packaging. Until then then we will do what we can, wherever we can, to reduce our impact on the environment.


Shipping Policy

Shipping is R60 for deliveries to all major areas nationwide. If you’re in an outlying area, please select the correct shipping option. If you forget to do this when you’re in an outlying area, we’ll regretfully have to refund your order and ask that you try again with the correct shipping option. Free shipping nationwide is applicable to all orders over R400. This is only valid for all major areas throughout South Africa.

Refund Policy

If you are unhappy with your order, please let us know within 5 days of receiving it and we will do our best to put it right.

Terms of Services

By purchasing the products on, you agree that you understand the following:

  • These are food-based dietary supplements.
  • We are not licensed medical professionals and therefore cannot offer any diagnoses on medical concerns.
  • We make no claim to diagnose, treat, alleviate or cure any condition or illness.
  • Do consult a qualified health professional if you have any medical or dietary concerns in relation to these products.
  • Always do your own research before purchasing. No refunds are possible based on misconceptions regarding ingredients, taste or expected results.

No rights can be derived from the information on this website. Though the information is maintained to be as up-to-date as possible, inaccuracies may occur. Kick Ass is free to make changes as it sees fit.

Kick Ass accepts no liability whatsoever for direct or indirect damage, of whatever nature, that results from or is related to the use of this website and/or the inability to consult this website.

Privacy Policy and Notice

Kick Ass Fit

This is the privacy statement of Kick Ass, a trademark of Good Life Organic (PTY) Ltd. In this document, “we” or “us” refer to Kick Ass/Good Life Organic.

We are company number Co. Reg. No. 2012/091804/07 registered in South Africa.

Our registered office is at 13/14 Scotia Park, 53 Nguni Way, Waterfall, 3610, KZN, South Africa.

This is a statement to tell you our policy about all information that we record about you. It covers both information that could identify you and information that could not.

We are extremely concerned to protect your privacy and confidentiality. We understand that all users of our web site are quite rightly concerned to know that their data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party. Our policy is both specific and strict. It complies with the South African law and with the laws of all jurisdictions of which we are aware. If you think our policy falls short of your expectations or that we are failing to abide by our policy, do please tell us.

We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our web site immediately.

Except as set out below, we do not share, or sell, or disclose to a third party, any personally identifiable information collected at this site.

Here is a list of the information we collect from you, either through our web site or because you give it to us in some other way, and why it is necessary to collect it:

  1. Business and personal information

This includes basic identification and contact information, such as your name and contact details and also includes all information given to us in the course of your business and ours, such as information you give us in your capacity as our client. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect you to reciprocate this policy.

This information is used:

    1. to provide you with the services which you request;
    2. for verifying your identity for security purposes;
    3. for marketing our services and products;
    4. information which does not identify any individual may be used in a general way by us or third parties, to provide class information, for example relating to demographics or usage of a particular page or service.

We keep information, which forms part of our business record for a minimum of six years. That is because we may need it in some way to support a claim or defence in court. That is also the period within which our tax collecting authorities may demand to know it.

  1. Market place information

When we obtain information from you specifically to enable you to buy a service offered on our web site by some other person, we assume that in giving us your information, you are also giving us permission to pass it to the relevant person.

  1. Your domain name and e-mail address

This information is recognised by our servers and the pages that you visit are recorded. We shall not under any circumstances, divulge your e-mail address to any person who is not an employee or contractor of ours and who does not need to know, either generally or specifically. This information is used:

    1. to correspond with you or deal with you as you expect;
    2. in a collective way not referable to any particular individual, for the purpose of quality control and improvement of our site;
    3. to send you news about the services to which you have signed up;
    4. to tell you about other of our services or services of sister web sites.
  1. Information you post on our website

Information you send to us by posting to a forum or blog or in your advertisement, is stored on our servers. We do not specifically use that information except to allow it to be read, but you will see in our terms and conditions that we reserve a right to use it in any way we decide.

  1. Website usage information

We may use software embedded in our website (such as JavaScript) to collect information about pages you view and how you have reached them, what you do when you visit a page, the length of time you remain on the page, and how we perform in providing content to you. We do not presently associate such information with an identifiable person.

  1. Financial information relating to your credit cards

This information is never taken by us either through our website or otherwise. At the point of payment, you are transferred to a secure page on the website of PayFast, or some other reputable payment service provider. That page may be dressed in our “livery”, but it is not controlled by us. Our staff and contractors never have access to it.

  1. Note on padlock symbols and other trust marks

Many companies offer certification and an icon or other small graphic to prove to site visitors that the site is safe. Some certify to a high level of safety. Others are more concerned to take our money than to provide a useful service. We do not handle information about your credit card so do not subscribe to any such service.

  1. Financial information relating to your credit cards

We may keep your financial information to provide you with a better shopping experience next time you visit us and to prevent fraud.

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser, and to encrypt any data you give us when you buy, including financial information such as credit or debit card numbers. Our SSL certificate encryption level is 128-bit/256-bit. Whenever we ask for financial information, you can check that SSL is being used by looking for a closed padlock symbol or other trust mark in your browser URL bar or toolbar.

We take the following measures to protect your financial information:

    1. We keep your financial information encrypted on our servers.
    2. We do not keep all your data, so as to prevent the possibility of our duplicating a transaction without a new instruction from you.
    3. Access to your information is restricted to authorised staff only.
    4. We automatically delete your information when the card expires.
    5. If we ask you questions about your financial information, we shall show partial detail [the first four OR the last four digits of the debit or credit card number], only enough to identify the card(s) to which we refer.
  1. Financial information about your direct debit

When you have agreed to set up a direct debit arrangement, the information you have given to us is passed to our own bank Standard Bank for processing according to our instructions. We do / do not keep a copy.

We are registered under the direct debit guarantee scheme. (This provides for the customer’s bank to refund disputed payments without question, pending further investigation. Direct debits can only be set up for payments to beneficiaries that are approved “originators” of direct debits. In order to be approved, these beneficiaries are subjected to careful vetting procedures. Once approved, they are required to give indemnity guarantees through their banks.)

  1. Credit reference

To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.

  1. Third party advertising

Third parties may advertise on our web site. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects your IP address when they send an advertisement that appears on our site to your browser. They may also use other technology such as cookies or JavaScript to personalise the content of, and to measure the performance of their adverts. We do not have control over these technologies or the data that these parties obtain. Accordingly, this privacy notice does not cover the information practices of these third parties.

  1. Third party content

Our web site is a publishing medium in that anyone may register and then publish information about himself or some other person. We do not moderate or control what is posted. If you complain about any of the content on our web site, we shall investigate your complaint. If we feel, it may be justified, we shall remove it while we investigate. Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content which offends you. If we think, your complaint is vexatious or without any basis, we shall not correspond with you about it.

  1. Information we obtain from third parties

Although we do not disclose your personal information to any third party (except as set out in this notice), we do receive data which is indirectly made up from your personal information, from software services such as Google Analytics and others. No such information is identifiable to you.

  1. Content you provide to us with a view to be used by third party

If you provide information to us with a view to it being read, copied, downloaded or used by other people, we accept no responsibility for what that third party may do with it. It is up to you to satisfy yourself about the privacy level of every person who might see your information. If it is available to all the World, you have no control whatever as to how it is used.

  1. Cookies

Cookies are small text files that are placed on your computer’s hard drive through your web browser when you visit any web site. They are widely used to make web sites work, or work more efficiently, as well as to provide information to the owners of the site.

Like all other users of cookies, we may request the return of information from your computer when your browser requests a web page from our server. Cookies enable our web server to identify you to us, and to track your actions and the pages you visit while you use our website. The cookies we use may last for a single visit to our site (they are deleted from your computer when you close your browser), or may remain on your computer until you delete them or until a defined period of time has passed.

Although your browser software enables you to disable cookies, we recommend that you allow the use of cookies in order to take advantage of the features of our website that rely on their use. If you prevent their use, you will not be able to use all the functionality of our website. Here are the ways we use cookies:

    1. to record whether you have accepted the use of cookies on our web site. This is solely to comply with the law. If you have chosen not to accept cookies, we will not use cookies for your visit, but unfortunately, our site will not work well for you.
    2. to allow essential parts of our web site to operate for you.
    3. to operate our content management system.
    4. to operate the online notification form – the form that you use to contact us for any reason. This cookie is set on your arrival at our web site and deleted when you close your browser.
    5. to enhance security on our contact form. It is set for use only through the contact form. This cookie is deleted when you close your browser.
    6. to collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
    7. to record that a user has viewed a webcast. It collects information in an anonymous form. This cookie expires when you close your browser.
    8. to record your activity during a web cast. An example is as to whether you have asked a question or provided an opinion by ticking a box. This information is retained so that we can serve your information to you when you return to the site. This cookie will record an anonymous ID for each user, but it will not use the information for any other purpose.
    9. to store your personal information so that you do not have to provide it afresh when you visit the site next time. This cookie will last for 90 days.
    10. to enable you to watch videos we have placed on YouTube. YouTube will not store personally identifiable cookie information when you use YouTube’s privacy-enhanced mode.
  1. Calling our help line

When you call our help line, we collect Calling Line Identification (CLI) information. We use this information to help improve the efficiency and effectiveness of our help line.

  1. Sending a message to our support system

When you send a message, we collect the data you have given to us in that message in order to obtain confirmation that you are entitled to receive the information and to provide to you the information you need. We record your request and our reply in order to increase the efficiency of our business / organisation. We do not keep any personally identifiable information associated with your message, such as your name or email address.

  1. Complaining

When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and, if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

  1. Job application and employment

If you send us information in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date.

If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for six years before destroying or deleting it.

  1. Marketing information

With your permission we pass your email address and name to selected associates whom we consider may provide services or products you would find useful. You may opt out of this service at any time by instructing us at

  1. Re-marketing

We may use re-marketing from time to time. This involves Google or some other supplier placing a tag or marker on your website in order to be able to serve to you an advert for our products / services when you visit some other website.

  1. Affiliate information

This is information given to us by you in your capacity as an affiliate of us or a customer or client of ours. Such information is retained for business use only. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect any affiliate to agree to reciprocate this policy. As an exception to this, we have the right to disclose your first name and URL of your affiliate connection to other affiliates and to any other person or organisation, on and off site. The reason is solely to enable us to mention winners and others whose performance as an affiliate is in some way outstanding.

  1. Use of site by children

We do not market to children, nor do we sell products or services for purchase by children. We do sell products and services for end use by children, but for purchase by adults. If you are under 18, you may use our site only with consent from a parent or guardian. We collect data about all users of and visitors to these areas regardless of age, and we anticipate that some of those users and visitors will be children.

Such child users and visitors will inevitably visit other parts of the site and will be subject to whatever on-site marketing they find, wherever they visit.

  1. Disclosure to Government and their agencies

We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

  1. Compliance with the law

This confidentiality policy has been compiled so as to comply with the law of every jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your country, we should like to hear from you, but ultimately it is your choice as to whether you wish to use our website.

  1. Review or update personally identifiable information

At any time you may review or update the personally identifiable information that we hold about you, by contacting us at the address below. To better safeguard your information, we will also take reasonable steps to verify your identity before granting access or making corrections to your information.

  1. Removal of your information

If you wish us to remove personally identifiable information from our web site, you may contact us To better safeguard your information, we will also take reasonable steps to verify your identity before granting access or making corrections to your information.

  1. Data may be “processed” outside South Africa

Our web sites are hosted internationally. We also use outsourced services in countries outside South Africa from time to time in other aspects of our business. Accordingly data obtained within South Africa may be “processed” outside South Africa and data obtained in any other country may be processed within or outside that country.

If you have any question regarding the privacy policy, please contact us through the contact page.

Explanatory notes:

Website privacy notice

Paragraph Specific notes

Notes referable to specific numbered paragraphs

1 Business and Personal information

This is information collected by most web sites. What you do with it is obvious but including it here completes the picture.

2 Market place information

To use if you take orders on your web site for a third party.

3 Your domain name and e-mail address

This is information collected by most web sites. Basic and obvious.

4 Information you post on our website

This is an area often omitted from suggested text, but it may be important. The fact that someone posts insensitive or forbidden or stupid information does not give you a licence to use it without care. However, well drawn terms and conditions will make clear that contractually you have a licence to use any such information as you decide.

5 Website usage information

This information is unlikely to be personally identifiable.

6 Financial information relating to your credit cards

In this and the following paragraphs we have given you several alternatives. Select the one that most accurately reflects the way you do business.

7&8 Alternative paragraphs. You can choose that suits you best.

9 Financial information about your direct debits

Provides for direct debit arrangements and explains in plain English how they work.

10 Credit reference

We suggest that you leave this paragraph in place even if you have no immediate intention of liaising with debt collectors. It may be a useful reminder to users of your web site.

11 Third party advertising

This is a simple statement of the obvious. In practice, the demons that appear in our systems are usually cookies of some sort, placed by these third parties, often with the connivance of the webmaster of a site based far away.

15 Cookies

Regulation of cookies is probably the single most important element of the new regulations. You must identify what cookies you use and why so as to give a user of your site notice of what you are planting on his hard disk. It is particularly important to mention any cookie that may prove objectionable to someone. The purpose of this document is to tell those who might use your web site what will happen if they do. There are thousands of possible use of cookies. We have mentioned a few of the most obvious. Add your own. (Please tell us of any we have missed which are also obvious!)

16 to 28 We have no comment on these paragraphs. Select which apply to you.

21 “Remarketing” is the process whereby a visitor to your site is tagged and that tag picked up by Google or some other re-marketing service provider when your visitor goes to some other site that you have decided may be relevant to yours. If you are not immediately familiar with re-marketing, you should delete the provision. If you do use re-marketing, you should choose your words carefully in how you describe what may be regarded as an intrusive practice. More information is at: 

29 Data may be “processed” outside South Africa

It is important that this information is disclosed to comply with the law.

End of notes